Shutterfly + TinyPrints
Shutterfly acquired Tiny Prints in 2011 – an online publishing company that sells cards, invitations, personalized stationery and photo books. Under the supervision of a boutique design agency, Citizen Best, I helped curate engaging, custom stationery email campaigns that let you celebrate any occasion.
Services
Email Campaign Design
Email Campaigns for Tiny Prints
Shutterfly’s sister brand, Tiny Prints, emphasizes its brand on birth announcements, invitations, personalized stationeries, thank-you cards, gift tag stickers, and address labels. I led to art direct and executed email layout designs that showcase the products to increase revenue for the client. I have created over 50+ email campaigns in total.
I produced the majority of Tiny Prints’ email marketing streams, remaining nimble and pivoting with strategy shifts.
Email Campaigns for Shutterfly
We have contributed to help produced a wealth of materials that support Shutterfly’s mission to deepen personal connections with the people who matter most. The work included promos across email, website, mobile app, print and social media channels.
Our focus is to elevate and optimize their digital assets, whether it’s setting the guidelines for the holiday season or creating evergreen visuals that support their long-term business goals. By working with several team members from Shutterfly’s marketing department, we adapt to various project management processes while also remaining nimble and pivoting with new discoveries. , as well as shifting in strategy.
