Palacios Gardening
Palacios Gardening offers one of the best residential and landscaping services throughout the Bay Area. I was asked to conceptualize the business’ identity, create iconographies for each service, and to photograph their client’s houses.
Services
Logo Identity + Stationery Systems + Photography
Brand Identity
The goal here was to create a visual identity that would be representational of the clean and minimalist work executed by the company that showers attention upon each detail and provides an intentional use of space - perfectly ideal for those who do not have the space for plants and vegetation.
Stationery Systems
The visuals will reach out to prospective customers - both businesses, and individuals who have shared interests in the presentation, organization, and functionality of plants, cultivation, and healthy habits.
Iconography
The approach for the iconography is to preserve a natural and rustic feel - inspired by the gardening and landscaping performed by Palacios Gardening. This was accomplished by using a “hand drawn” look and feel. The goal was to keep the intricacy of the icons as close as possible to the logo identity.
Photography
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